Use simple, uncomplicated language and sentence structure.
Don't try to sound like someone else, particularly if that
means using unnaturally formal language, convoluted sentences
and words you've never used before (perhaps misusing them
in the process). You may mean to impress, but you'll often
sound awkward. Write as you would speak.
Be specific and get to the point.
Your cover letter must be intriguing enough to get the reader
to look at your CV, but should be only an introduction to
the CV, not a repeat of it. Make sure you answer the question,
"Why should I hire this person?"
Avoid using clichés, like "I've taken the liberty
of enclosing my CV," or "I'm a people person."
It's difficult to sell yourself as unique if your letter reads
like every other one in the pile.
Don't complain about your boss or describe your present
or previous work experience as "boring." Nobody
wants to hire somebody with an attitude. Above all, don't
sound like you're begging for a job. A hiring manager may
wonder why you're so desperate.
Be confident, but not arrogant. Don't be negative or too humble.
Tell them you're qualified for the job, but don't demand it.
Don't profess to know more about the company than you really
Type your letter, but beware of the dangers of word processing.
If you send a similar letter to several companies, make
sure that you change all customised statements accordingly;
no company wants to read how much you'd like to work for their
competitor. Carefully read each letter before you sign it.
Check carefully for grammar and spelling mistakes, then
If you forget this, the employer may feel like you've sent
a form letter.
Package it nicely.
Print your CV and cover letter on the same paper stock; the
uniformity will look professional. Use only printers that
produce neat, readable text with no stray marks or smudges.
Keep one for yourself.
Make a copy of each letter sent, and keep it for future